Saturday, March 1, 2014

A Thousand and Three Boxes of Girlscout Cookies

While driving down Main Street today I saw two girls standing in the cold and snow flurries dressed up as cookies. One was a Thin Mint and the other was a Samoa. I am a sucker for this scene. Not because I cannot live without the cookies. But because I appreciate the work of the Girl Scouts, like to support their work, and contribute to their entrepreneurial education. The look of satisfaction on the face of a Girl Scout when she makes a sale is worth the $4 price of the cookies. So today I drove around the block, stopped, chatted with the Girl Scouts, and bought 4 boxes. 

I have a soft spot for the Girl Scouts because of my experience with my daughter when she was a Girl Scout. She was the cookie seller and I was her sales manager. Honestly, I think I enjoyed the experience more than she did. I like selling things and I was determined I was going to make a salesperson out of her. I also had a rule that I was not going to sale them for her but that she had to make the contacts and take the orders. So on the first day of cookie sales we would hit the streets together and with my encouragement she would ring the door bell and when people came to the door she would ask “would you like to buy some Girl Scout cookies”?  Some would buy and she would be happy. Some would say no and sometimes she would get multiple “no’s” in a row and would get a little discouraged. I tried to help her understand that often in life the answer was no and that a negative answer just gives you the opportunity to move on to the next door. We learned to take orders in places of business and that the orders were often larger there. She took her order sheet to church and found lots of friendly buyers there. We learned that repeat business was best and having secured phone numbers from the previous year’s sales sheet she was able to take a lot of orders by phone. Over the years she took special interest in some of her customers. Like the widower who lived a few blocks from us, had a house full of cats and always had to show her the weaving work he was doing with rugs. He would buy several boxes but the sale was never quick. You had to give him 15-20 minutes of your life. But he needed that and we were enriched by the experience. We thought she had sold a lot of cookies one year when she sold 737 boxes. But the next year she sold 1003 boxes. To put this in perspective, if you take the back two rows of seats out of a mini-van and fill it with 1003 boxes of cookies you have just enough room for the driver and the Girl Scout. Of course then you have to deliver all those cookies and collect the money. But when it was over she had helped her troop earn some money and she earned for herself some “cookie dough” to pay a large part of her way to summer Girl Scout Camp. Perhaps my daughter would say I was a tough sales manager. But for me it was a treasured experience that I got to share with her. And if I see Girl Scouts selling cookies I am going to buy some.

 

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